Sample Campaigns, Coverage and Client References

Here's what our clients have to say about the Marshall Plan along with sample campaigns and coverage.

Since hiring the Marshall Plan, Buffalo Thunder Resort & Casino has seen much more media coverage than we had with our former large public relations firm. The work the Marshall Plan has given us better media attention at a fraction of the price. The editorial value of the coverage the Marshall Plan secured for us November 2008 through May 2009 exceeded $138,000.  We are very pleased with the results. 

Buffalo Thunder Resort www.buffalothunderresort.com

Jennifer is passionate, committed, and creative, but most importantly she is highly effective. Within two months of starting work with her, we had generated more media hits on New Energy Economy than we had in years.  I have been highly recommending Jennifer's consulting firm to businesses and non-profits throughout New Mexico.
New Energy Economy www.newenergyeconomy.org

Jennifer Marshall has been a godsend to Upaya Zen Center.  Her efforts have elevated our marketing and publicity to a new and grand level.  Jennifer works tirelessly to the point where it feels as though we are her only client.  Results from her efforts are pouring in and she is a great team player.  I would recommend Jennifer and the Marshall Plan to everyone.
Upaya Zen Center www.upaya.org

We are grateful for Jennifer's commitment to New Mexico's environment and communities, and her enthusiasm and support for the work of New Mexico Environmental Law Center is energizing. She has been valuable in reopening public relations doors for us and reintroducing us to major media players throughout the state.
New Mexico Environmental Law Center www.nmenvirolaw.org

Jennifer’s 15 years of public relations and marketing experience includes very successfully handling the marketing and publicity for one of the Museum of New Mexico’s top attended exhibitions "Nicholas & Alexandra." This campaign resulted in a 67% spike in attendance at the New Mexico Museum of Art, and included coverage in USA Today, New York Times, CNN, and ABC.
Thomas Aageson, Executive Director
Museum of New Mexico Foundation www.museumfoundation.org

Jennifer Marshall is a consummate professional. She is creative, energetic, and very responsive. She brings the right combination of creativity and sensibility, along with a real understanding of her client and the audience they are trying to reach. I would recommend the Marshall Plan for anyone wanting to expand their market, hit key audiences, or promote a better image to their community.
Jenny Parks Burnett, New Mexico State Director
The Trust for Public Land www.tpl.org

From 1999 to 2005, Jennifer worked at the Museum of New Mexico creating the branding and marketing strategies for the Museum of Fine Arts, Museum of International Folk Art, Palace of the Governors, Museum of Indian Arts & Culture and the State Monuments. During the five years I worked with Jennifer, she has distinguished herself as a conscientious and energetic pioneer in the field of marketing and communications. Jennifer brings a sense of enthusiasm and can-do that is infectious and leads to over-the-top results.
Ann Scheflen, Director of Membership & Marketing
Museum of New Mexico Foundation www.museumfoundation.org

Jennifer has close connections and influence at the highest level in national media markets. Her work promoting the New Mexico Museum of Art included multiple features in local, national and international press including The New York Times, ABC, Associated Press, Albuquerque Journal, Denver Post, Dallas Morning News, New Mexico Magazine, Santa Fean and the Santa Fe New Mexican. Jennifer is a hard worker and committed in finding the right story angles for each outlet.
Dr. Marsha Bol, Former Director
New Mexico Museum of Art www.nmartmuseum.org

Jennifer's professional skill set, diverse and extensive contacts, creative ideas, and upbeat personality make her an asset to any organization that engages with her. I recommend her services to any non-profit or other entity that wishes to take a professional and effective approach to increasing their media and other public relations efforts.
Howard Gross, Former Executive Director
Forest Guild, www.forestguild.org

Sample Campaigns 

Santa Fe Community College Bond
The Marshall Plan completed a successful six month public relations campaign for the Santa Fe Community College which resulted in the $35-million bond being passed Aug. 3, 2010. 

Buffalo Thunder Topping-Off Event
Jennifer Marshall was in charge of the media for the September 18, 2007 Buffalo Thunder “Topping Off” event.  She secured coverage from the Associated Press, ABC affiliate  KOAT-7 that flew in for the event on helicopter, CNN Money, Forbes, Indian Country Today, MSN Money, New Mexico Business Journal and front page, top of the fold articles in both the Santa Fe New Mexican and the Albuquerque Journal.

Russian Summer
In 2004, while with the Museum of New Mexico’s Marketing and Public Relations Dept., Jennifer Marshall positioned the Museum of Fine Arts feature exhibit “Nicholas & Alexandra” as a “must-see” attraction during the Russian Summer in Santa Fe. This campaign resulted in a 67% spike in attendance at the New Mexico Museum of Art. Multiple feature placements appeared in local, national and international press including The New York Times, ABC, CNN, Associated Press, Albuquerque Journal, Denver Post, Dallas Morning News, USA Today and New Mexico Magazine.

Santa Fe Concorso
Sir Stirling Moss, former British race car driver, is greeted upon his arrival Thursday at the Santa Fe Airport for this weekend’s Santa Fe Concorso.
The three-day gathering of designer cars begins today. - Clyde Mueller/The New Mexican
Racing legend Sir Stirling Moss comes to City Different for Santa Fe Concorso
John Bungay had only ever seen legendary British race car driver Sir Stirling Moss as he raced at Raceway Laguna Seca in California many years ago.

"I've been watching Stirling Moss since we were little kids," Bungay said as he held up a shiny, gold-star shaped sign with Stirling Moss' name spelled out with colorful letters, waiting for Moss' flight from Los Angeles to land at Santa Fe Municipal Airport on Thursday.

Moss, who began his racing career at 18, is in town to participate in the inaugural Santa Fe Concorso event, which is presented by Santa Fe Concorso, a nonprofit organization. The three-day gathering of designer cars, which starts today, will benefit the Boys and Girls Club — see the website for a specific list of events, www.santafeconcorso.com.