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Thursday, April 17, 2008 


Santa Fe, New Mexico—To help travelers plan trips to New Mexico, the state’s Departments of Cultural Affairs and Tourism have partnered with Travelocity in order to market and sell the New Mexico CulturePass.   The CulturePass opens the doors to 14 state-run museums and monuments.  

For $25, a New Mexico CulturePass holder can visit each of New Mexico’s state run museums and monuments once in a 12 month period.  The $25 cost for the pass represents a 50 percent savings from regular admission prices. “This is a great way to make the treasures of New Mexico accessible at bargain prices,” says Martin Leger, Director of Advertising, New Mexico Tourism Department. “We are proud to work with Travelocity to show tourists all over the world the cultural riches that New Mexico has to offer,” says Shelley Thompson, Director of Marketing & Outreach at the Center for Museum Resources, a division of the New Mexico Department of Cultural Affairs.  New Mexico enjoys the largest family of state-run museums and historic monuments in the nation.  The CulturePass brings the diversity of these museums together into one product for convenience and savings to both New Mexico residents and visitors.   

In a single day, the pass offers the opportunity to walk in the footsteps of Billy the Kid in the town of Lincoln and then delve into the mysteries of space exploration in Alamogordo. In Albuquerque, colorful Hispanic lifeways are celebrated just blocks from an entertaining, high-tech museum dedicated to natural history and science. In Santa Fe, the oldest, continually occupied public building in the United States welcomes history lovers just down the hill from the world’s largest collection of international folk art.        

Savvy travelers looking for cultural bargains will enjoy the New Mexico CulturePass. The museums that are part of this great deal include the New Mexico Museum of Space History in Alamogordo in the southern part of the state; the National Hispanic Cultural Center and the New Mexico Museum of Natural History and Science in Albuquerque; the New Mexico Farm and Ranch Heritage Museum in Las Cruces; the Museum of Indian Arts & Culture, the Museum of International Folk Art, the New Mexico Museum of Art, and the Palace of the Governors/New Mexico History Museum in Santa Fe.  The monuments included in the pass are Bosque Redondo Memorial at Fort Sumner, Coronado State Monument, El Camino Real International Heritage Center, Fort Selden State Monument, Jemez State Monument and Lincoln State Monument. 

About New Mexico Tourism Department

The mission of the Tourism Department is to market New Mexico as an enchanting destination to the world.  The New Mexico Tourism Department (NMTD) attempts to create, promote, and develop economic benefit to the state through a strong visitor industry that will benefit New Mexico economically, environmentally and culturally. 

About New Mexico Department of Cultural Affairs

The Department of Cultural Affairs is New Mexico’s cultural steward – charged with preserving and showcasing the state’s cultural riches.  With its eight museums, six historic monuments, arts, archaeology, historic preservation and library programs, New Mexico Cultural Affairs is among the largest and most ambitious state cultural agencies in the nation.  Together, the facilities, programs and services of the department help support a $2.8 billion cultural industry in New Mexico. 

About Travelocity

Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and pro-active guarantee in the industry – see for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers,, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.  


Jennifer Marshall